With Advantage Rent A Car (and its sister brand E-Z Rent-A-Car) filing for bankruptcy in late May, its assets quickly become available to the worldwide marketplace. Two very different suitors have made moves in acquiring different portions of Advantage Rent A Car.
Sixt Rent A Car acquired the airport concessions of 10 Advantage Rent A Car locations. Sixt’s strategic growth and expansion plans within the United States will receive a boost and acceleration with these acquisition. Alexander Sixt, Managing Director, had this to say about the acquisition: “It … sends a clear message to Sixt USA: It demonstrates Sixt’s Group commitment to the US and that even the worst economic downturn in almost 100 years will not stop us to roll out the orange color across the United States.” Sixt will look to open new branches in Boston (BOS) at an in terminal office, New York City Metro Airports (JFK, LGA and EWR) and Houston (IAH). Additionally, Sixt will leverage the Advantage in terminal / on airport counter space from Advantage in the strategic and high volume markets in Orlando (MCO), Denver (DEN), Maui (OGG), Honolulu (HNL) and Las Vegas (LAS).
On the other hand, Dan Miller through Orlando Rentco, has acquired 6 Advantage locations , the IP of Advantage and E-Z and their global distribution system agreements. Mr. Miller and Orlando Rentco currently operates the Ace Rent A Car affiliate serving the Orlando Airport market. The company will maintain the Advantage brand at the following Southeastern markets it acquired: Tampa (TPA), Miami (MIA), Atlanta (ATL), Charlotte (CLT), Dallas Ft. Worth (DFW) and Nashville (BNA).
Both Sixt and Orlando Rentco will be able to leverage the highly desired airport concessions and prime markets from Advantage Rent A Car. Additionally, especially in newly launched markets for both companies, the ability to right size their fleet for the current rental demand will allow for better potential for success and growth.